+312% online revenue after headless replatform
Migrated a heritage furniture brand from a legacy CMS to a headless Next.js + Shopify stack, lifting conversion by 41% and online revenue by 312% in 8 months.
LuxeHaus is a heritage furniture brand with a 30-year retail legacy and a digital storefront stuck in 2018. Their legacy themed Magento store loaded in 3.1 seconds, conversion was 0.6%, and the merchandising team could not ship a homepage change without two weeks of vendor support tickets. Online revenue was flat for 18 consecutive months.
We partnered with the LuxeHaus leadership team on a four-month replatform engagement. The strategy was unromantic: keep what worked (Shopify Plus as the commerce engine, their existing fulfilment infrastructure) and rebuild only the parts that were broken (the storefront, the merchandising workflow, and the personalization layer). We chose a headless Next.js + Shopify Plus + Sanity CMS stack.
- 01A fully bespoke Next.js storefront with sub-1s LCP across PDPs, PLPs, and the homepage
- 02A Sanity-powered headless CMS so merchandising ships changes in minutes
- 03A Klaviyo + Shopify integration for lifecycle email and abandoned cart
- 04Bundle, room-set, and “the look” merchandising components on PDPs
- 05A re-engineered checkout with COD, EMI, and saved-address flows
Within 8 months of go-live, online revenue had grown by 312%. Conversion rate moved from 0.6% to 0.85%. Average page speed dropped from 3.1s to 0.8s LCP. The merchandising team now ships an average of 14 homepage variations per month — up from 1.
“Verity replatformed our storefront in 11 weeks — and within a quarter we were doing the kind of revenue we hadn’t seen in a year.”
Ananya Kapoor, CEO LuxeHaus
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