A subscription platform powering $14M ARR
Engineered a subscription billing platform with dunning, proration, and self-service for a Nordic B2B SaaS scale-up.
Nordica is a Nordic B2B SaaS scale-up with $14M ARR and a billing system held together with three Stripe accounts, a custom Rails app, and a fragile Zapier graph. Involuntary churn from failed cards was eating 7% of revenue. Finance closed the month an average of 11 days late.
We re-engineered the entire subscription billing platform — plans, proration, dunning, tax, invoicing, and the customer self-service portal. We kept Stripe as the payment processor but built our own metering, billing logic, and revenue recognition layer on top.
- 01A unified subscription billing platform across plans, add-ons, and overages
- 02A dunning engine that lifted card-recovery rates from 38% to 71%
- 03Native EU VAT, GST, and US sales-tax handling
- 04A self-service portal for plan upgrades, downgrades, and seat changes
- 05A finance dashboard exposing MRR, churn, and ARR in real time
- 06A revenue recognition feed into NetSuite
Involuntary churn fell by 43%. Time-to-cash dropped by 58%. Finance now closes the month in 3 days. The platform now powers $14M ARR and is on track to support $40M+ in 2026.
“From cloud architecture to DevOps to day-2 operations — Verity took on the entire platform charter. Our engineers got their weekends back.”
Erik Lindberg, VP Engineering Nordica
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